What Heaps More Is.
Heaps More is a consumer-facing brand with its own following. It is a place where customers discover small batch makers, earn rewards, and return again and again. Our online marketplace at heapsmore.com.au is fulfilled by real, physical retail stores that stock, ship, and showcase your products.
Your brand appears in three powerful environments at once.
- In-store, inside curated, and sometimes less obvious retail spaces where shoppers expect to find something special.
- In the retailer’s own online environment, expanding your digital footprint.
- On Heaps More, where your story is told to a growing audience of curious, values-driven consumers.
This removes the noise of big platforms and brings your product directly to the people who care.
Bringing Online and Offline Together
Online
Heapsmore.com.au features Heaps More and Rewards, our digital marketplace where customers browse, discover, and earn loyalty benefits. Every product listed online is backed by a real store, ensuring faster fulfilment, real-world presence, and a seamless customer experience.
Offline
Your products appear in premium, curated retail environments. These are artisan heavens, regional favourites, and high-intent shopping spaces where your brand becomes a treasure to find, not just another SKU on a shelf.
Bundles and Curation
We create signature product bundles that introduce customers to new flavours, makers, and regions. These bundles increase average order value, deepen engagement, and help your brand reach new audiences. Examples include regional discovery boxes, seasonal pairings, pantry staples curated by theme, and limited-edition collaborations.
Why Retailers Join Heaps More
Independent retailers already run distinctive and unique stores. Heaps More strengthens what you do best by connecting you to a larger audience and a loyalty engine that keeps customers returning*
Examples of membership benefits include:
- Spend-back rewards that encourage customers to return and spend more with the brands they love.
- Seasonal crates that introduce members to new producers and flavours, placing your product directly into the hands of high-intent shoppers.
- Local support tiers that build emotional loyalty and community connection around your brand.
- Gamified perks such as points multipliers, monthly draw entries, and VIP-only rewards that keep customers engaged.
- Delivery and convenience perks that make it easier for customers to choose your product more often.
- Freebees and surprise gifts that introduce members to new products and encourage trial of emerging brands.
How It Works
You provide your standard wholesale pricing, the same way you would with any retailer. Retailers set their in-store price, as they normally do. Heaps More aligns with that pricing so your product remains consistent across online and offline environments. You keep control of your brand value, and customers see a fair, stable price wherever they shop.
This creates a pricing ecosystem that is transparent, predictable, and producer-first. Your product is never devalued, discounted without permission, or pushed into a race to the bottom.
Honest, Transparent Pricing
We work with your wholesale pricing exactly as you set it. There are no hidden margins, no inflated markups, and no surprises. The entire model is built on honest prices that respect your craft and protect your brand.
Additional Ways We Support Your Pricing and Growth
Because we work from your wholesale pricing, we can offer optional promotional pathways that help you grow awareness, launch new products, or move excess stock. These opportunities are always aligned with your brand and always require your approval.
Product Spotlights
If you are introducing a new product or want to increase visibility for an existing one, we can spotlight your product across our online marketplace, in-store displays, and through our retail partners. This helps you launch new SKUs with momentum, re-engage customers with seasonal releases, or highlight hero products at the right moment.
Member Sampling and Rewards Promotions
Our Rewards program gives you a powerful way to place your product directly into the hands of high-intent shoppers. With your or our consumer member support on pricing or supply, we can include a free sample in monthly member perks, feature your product in member-only bundles, or offer bonus points on your brand to drive trial and repeat purchase. These promotions increase discovery without discounting your brand.
Marketing Through Retail Partners
Your product can be promoted through our brick-and-mortar partners as well as online. Retailers can feature your product in-store, include you in seasonal displays, participate in co-branded campaigns, or host tasting and demo opportunities. This creates a full-circle experience where customers discover your product online, experience it in-store, and return online to earn rewards and shop again.
The Role We Play
Heaps More is the conductor, orchestrating the relationship between brands and the critical consumer. We combine the strength of physical retail with the reach of digital discovery. We build loyalty that keeps customers returning to your brand, not just the store. And we create environments, online and offline, where your product is positioned to shine.
The Value for Producres
- Your products in more retail stores
- Your brand featured online and offline
- Your story told to a growing, loyal audience
- Your products included in curated bundles and seasonal crates
- Your customers rewarded through Heaps More Membership and Rewards
- Your visibility amplified through marketing and storytelling
- Your pricing protected through a wholesale-first, honest-pricing model
- Your sales supported by a system built for small-batch producers
- Your growth supported with tech, marketing know-how, and partnership thinking
Give us a go.
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